Playing outside and discovering the world of nature is part of growing up, or is it? Do children still push aside logs to see what’s crawling underneath? Are daisy chains part of playground life or some relic from the past? Children are spending more time indoors than outside and they are missing out on exploring the natural world around them. In fact, research found that 1 in 9 British children have not visited a beach, park or forest in twelve months, and on average, a British child only spends 4 hours a week playing in the great outdoors.

This is why Sudocrem set up the award-winning Play More campaign, an initiative designed to encourage parents and children to get back in touch with nature and explore the greatest playground on earth- the outdoors. As part of the campaign, Sudocrem carried out a survey which asked 200 children between the ages of 4 to 8 years old to identify some of the creepy crawlies in Britain. The survey revealed that 9 out of 10 children (89%) were unable to recognise a butterfly even though there is an abundance of native British insects, with around 27,000 insect species calling the UK home. Moreover, 51% didn’t know what a Bumblebee looks like. And, surprisingly, 1 in 3 (29%) didn’t realise that bees make honey.

Children are not only unable to identify some of the most distinctive insects, but they are also missing out on the adventure which comes with playing outside in a natural environment.  Over half of those surveyed (59%) admitted that they had never climbed a tree, 89% didn’t know what a Buttercup was and 77% couldn’t identify a Sunflower. Are children losing their sense of wonder and adventure?

According to children’s TV presenter and naturalist, Chris Packham, who’s an ambassador for Play More, parents should be encouraging their children to get outside and explore the natural environment around them:

“I was very fortunate when I was a child because I was encouraged to interact with the outdoors- looking under rocks and searching under logs and hedges to find creepy crawlies. If you just open your eyes, you’ll see that there is an incredible natural world out there waiting to be discovered”.

www.sudocrem.co.uk/social-hub

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